Exciting new campaign for @unitedaviationgroup @united_derby. Horses and aircraft and top show jumpers!
Amazing project!
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“In riding a horse, we borrow freedom.”
Helen Thompson
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Director / Photographer / CD: @ingridalicephotography
Producer: @philipparosetite @purpleraindropza
Dop / Cinematographer: @rosshillierfilms
Stylist: @karinorzol
Make/up: @thatsaintjames
@birdonawiresa
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Incredible results from the opening 3 weeks of the campaign for @unitedaviationgroup @united_derby. A project close to my heart as I was briefed to create a campaign around amazing horses, the top show jumpers and private aircraft. Our project brief was to build excitement for the biggest and most prestigious show jumping event in South Africa for its newest sponsor - @unitedaviationgroup and the sponsored riders they have in their stable.
Returning to my childhood passions - show jumping and combining my love of aviation! This project has been such an insane pleasure to work on! 
Director / CD / Photographer: Ingrid-Alice Irsigler
Producer: Philippa Rose-Tite Purple Raindrop
Cinematographer/ DOP: Ross Hillier
Director / CD / Photographer: Ingrid-Alice Irsigler
Producer: Philippa Rose-Tite Purple Raindrop
Cinematographer/ DOP: Ross Hillier
Sylist: Karin Orzol
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Returning to my childhood passions - show jumping and combining my love of aviation! This project has been such an insane pleasure to work on! Welcome to the 2021 United SA Derby. Sponsored for the very first time by the United Aviation Group, the South African Derby is a mainstay of the equestrian calendar and an event that is looked forward to with much anticipation throughout the year. Brave horses, impossible fences, the glitz and glamour of the riding world set against the fierce competion for the ultimate prize in SA Showjumping, the title of Derby winner. This incomparable event takes place from the 30th of September to the 3rd of October 2021 at Kyalami Equestrian Park. Brave horses, impossible fences, the glitz and glamour of the riding world set against the fierce completion for the ultimate prize in SA Showjumping, the title of Derby winner.
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My Team was tasked with the concept and the creation of the online and TVC content to run during the live transmission of the event as well create excitement and buzz online and to bring back the glamour in this all time equestrian favourite on the calendar.
The campaign has seen amazing success with hundreds of thousands of views across their social media platforms in it's opening weeks.
The project included a full service marketing plan and implementation of the even including, concept, design, production, digital, social media, all print and web content creation, event planning and design, masterclass facilitation and organisation with top riders and finally identifying the talent which is now part of the United Aviation Show-Jumping team.
