With my fine art background, I have the capabilities to combine my artist side with retouching. For me photoshop is another canvas, tool, medium to create whatever I need to create. The upside to digital art is not smelling like oil paint and turpentine most of the day. 😂 Also Command Z and layers are heaven sent.
I was supplied with the TVC to create and match the background. All reflections are created to help merge the Venue with the background.
Client supplied me with a clean sneaker. All the elements are created to match the headline. A little bit of digital art, and a little bit of actual photography of the things I drew for the project.
With only a shoe and 1 stock art image, I had to create all the "washing, dripping, droplet" effects. (This is one of 4 executions)
I created these pack shots using the print labels and photoshop.
We shot the bottles and digitally added the labels and sprits. Our splashes are created from a multitude of shots, various Ice drops and foam. My favourite creation is the aroma. "Make it smell like pineapple" they said. 😂 I had the best time in studio splishing and splashing.
